Yes, you can delete a Trustpilot review at any time if you are the original author. The platform allows users to remove their own reviews directly from their account dashboard. Businesses, however, cannot delete reviews unless the content violates Trustpilot's guidelines. This article covers the exact steps, limitations, and what to do when deletion is not an option.
How to Delete Your Own Review on Trustpilot
If you wrote a review and want to remove it, the process takes less than two minutes. Log in to your Trustpilot account, navigate to your profile, and select My Reviews from the menu. Find the review in question, click the three-dot menu (or the pencil icon on desktop), and choose Delete review. Confirm the deletion. According to Trustpilot's official help center, you can edit or delete your Trustpilot review at any time — there is no time limit or cooldown period.
Once deleted, the review and its associated star rating are permanently removed from the business's Trustpilot page. The action cannot be undone, so Trustpilot prompts you to confirm before finalizing.
Can a Business Delete a Trustpilot Review?
No. Businesses cannot directly delete reviews written by customers. Trustpilot's policy is that only the reviewer has the authority to remove their own content. If a business believes a review violates Trustpilot's guidelines — for example, it contains hate speech, fake information, or conflicts of interest — they must flag the review for moderation. Trustpilot's content integrity team then evaluates whether the review breaches policy. If it does, Trustpilot removes it. If it does not, the review stays.
As one discussion on Facebook groups notes, if the review doesn't violate Trustpilot's policy, it cannot be removed. This means businesses must either respond professionally or focus on gathering more positive reviews to offset the impact.
What Happens When a Business Stops Paying Trustpilot?
A common misconception is that canceling a Trustpilot subscription deletes all reviews. That is false. Reviews are tied to the business's public profile, not the subscription. Even if a company stops paying, existing reviews remain visible. A Reddit thread on r/ecommerce confirms that once a review exists on Trustpilot, it stays there permanently — you cannot deactivate it or request removal. The only way to remove reviews is through individual deletion by the author or through Trustpilot's moderation process for policy violations.
Trustpilot's Review Removal Service for Policy Violations
Third-party services like Erase.com offer paid review removal assistance. They claim to help businesses flag and remove reviews that violate Trustpilot's policies, charging only upon successful removal. According to their site, false and policy-violating reviews damage star ratings and Google seller ratings. While these services can streamline the flagging process, they cannot delete reviews that comply with Trustpilot's guidelines. Businesses should be cautious: Trustpilot prohibits the solicitation of fake reviews, and using a service to mass-flag legitimate negative reviews may violate terms of service.
How to Respond When Deletion Isn't Possible
If a negative review does not violate Trustpilot's policies, the business's best course is to respond publicly. Trustpilot allows businesses to reply to reviews directly from the business account. A professional, factual response can mitigate reputatiтдтдтonal damage. Address the specific complaint, offer a solution, and avoid defensive language. Studies show that businesses that respond to reviews — even negative ones — often see improved customer trust.
Additionally, businesses can encourage satisfied customers to leave reviews. A higher volume of positive reviews dilutes the impact of a few negative ones. Trustpilot's algorithm weights recency and volume, so consistent positive feedback helps.
FAQ
Can I delete a Trustpilot review I wrote years ago?
Yes. There is no expiration date on review deletion. Log into your account, go to My Reviews, and delete any review you authored at any time.
What if I forgot my Trustpilot account password?
Use the "Forgot password" link on the login page to reset it. Once logged in, you can delete reviews as usual. If you cannot access the email used to register, contact Trustpilot support for account recovery.
Can Trustpilot delete a review without the reviewer's consent?
Yes, but only if the review violates Trustpilot's guidelines. Trustpilot's moderation team reviews flagged content and removes it if it breaches policy — for example, fake reviews, spam, or harassment. The reviewer is notified via email.
How long does it take for Trustpilot to review a flagged review?
Trustpilot states that flagged reviews are typically reviewed within 1–3 business days, though complex cases may take longer. You can check the status from your business dashboard under the "Flagged reviews" section.