Trustpilot does not allow businesses to delete their own company profile from the platform. If you are asking how to delete business from Trustpilot, the direct answer is: you cannot do it through any self-service option. The only way to remove your company listing is to prove that you never authorized the listing, or to take legal action if the listing violates your rights. This article explains the limitations, the steps you can take, and what alternatives exist.
Contents
- Why Trustpilot Won't Let You Delete Your Business Profile
- What You Can Actually Do (Step-by-Step)
- Legal Options and Data Privacy Arguments
- Common Misconceptions About Deleting Your Business
- FAQ
- Conclusion
Why Trustpilot Won't Let You Delete Your Business Profile
Trustpilot's business model depends on hosting reviews for as many companies as possible. When a customer or an automated system adds your domain, Trustpilot creates a public profile page. According to Trustpilot's own help documentation, the platform only allows individual users (reviewers) to delete their personal accounts — not business profiles. In a discussion on BlackHatWorld, users confirm that "it's practically not possible to remove your website from Trustpilot." The company's policy is that once a domain is associated with a profile, it stays unless there is a legal or contractual reason to remove it.
What You Can Actually Do (Step-by-Step)
1. Claim Your Profile and Set It to "Inactive"
If your profile has zero reviews, you can claim it through Trustpilot's business dashboard. Once claimed, you can update the status to "inactive" or "closed." However, as reported on UK Business Forums, Trustpilot often reverts these changes back to your active company name. This is not a permanent deletion.
2. Remove Individual Reviews (Not the Profile)
If your concern is a specific negative review, you can flag it or request deletion. Trustpilot's help center explains how to delete a review from your own user account: go to your profile, find the review, and click "Delete." This only works if you are the reviewer — not if you are the business owner.
3. Contact Trustpilot Support Directly
Open a support ticket and explain that the listing was created without your consent. Provide proof of domain ownership (e.g., DNS records). Trustpilot may deactivate the profile if they cannot verify the business owner's authorization. This is rare but possible.
Legal Options and Data Privacy Arguments
If Trustpilot refuses to remove your business listing, you have limited legal recourse. Under GDPR (if your business is in the EU or UK), you can request erasure of personal data associated with your company. However, Trustpilot typically argues that company names and domains are not personal data. In the Reddit thread, users report that even with zero reviews, Trustpilot refuses to close accounts. A formal legal letter from a lawyer may pressure them to comply, but it is not guaranteed.
Common Misconceptions About Deleting Your Business
Many business owners think they can simply delete their Trustpilot reviewer account and that will remove their company. This is false. Deleting your personal reviewer account only removes your ability to post reviews — it does not affect your company's public profile. Similarly, buying fake reviews in bulk (as suggested in some forums) will not delete the profile; it will likely get your account suspended and attract negative attention.
FAQ
Can I delete my Trustpilot business profile myself?
No. Trustpilot does not offer a self-service deletion option for business profiles. You must contact support or pursue legal action.
What happens if I ignore the profile?
If you do not claim the profile, it remains public with whatever reviews exist. Potential customers will still see it. Ignoring it does not make it disappear.
Will Trustpilot remove my profile if I close my business?
Possibly, but not automatically. You must provide proof that the business no longer exists (e.g., dissolution documents) and request removal through support.
Is there a way to hide the profile from search engines?
You cannot remove the profile from search engines entirely, but you can ask Trustpilot to add a "noindex" tag to the page. This is not guaranteed.
Conclusion
Understanding how to delete business from Trustpilot requires accepting that the platform prioritizes keeping profiles active. Your best options are claiming the profile to manage its visibility, requesting deactivation through support, or pursuing legal remedies if you have a valid data privacy claim. For most businesses, the practical solution is to actively manage reviews rather than trying to delete the listing entirely.